About the role
Roles & Responsibility:
·Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels specially in Google Ads and Social Media Channels to generate prospects and drive revenue.
·Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
·Creating impactful nurture programs to improve conversion rates from leads to opportunities.
·Leading A/B testing strategies and execution across all digital demand generation channels. Continuously propose new A/B tests to improve conversion, engagement, and ultimately the bottom line.
·Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights
·Highly organized, good time management and the ability to meet deadlines.
Successful Candidate would have:
·Good basis knowledge of digital marketing
·Certification or prior hands on experience on digital media platforms
·Zeal to learn new things
·Education: Graduation/Post Graduation
·Strong articulation and presentation