About the role
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- 8-12 years of experience in digital media planning, specifically in Search, Social, and Programmatic advertising.
- Proven experience in managing large-scale campaigns across multiple channels (Search, Social, and Programmatic).
- Experience working in an agency environment is highly preferred.
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Technical Skills:
- Strong working knowledge of Google Analytics, Google Tag Manager, third-party DSPs, and campaign tracking technologies.
- Proficiency in data analysis tools (Excel, Google Sheets, Tableau, etc.) and a solid understanding of key digital KPIs such as CTR, CPC, CPA, ROAS, and LTV.
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Leadership & Communication:
- Strong leadership and team management skills, with the ability to inspire, mentor, and develop a high-performing team.
- Excellent client-facing communication skills, with the ability to present and explain complex digital strategies and performance metrics to both technical and non-technical stakeholders.
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Strategic Thinking:
- A deep understanding of customer behavior and digital marketing trends, with the ability to apply insights to drive strategy.
- Ability to manage multiple projects simultaneously and prioritize based on client needs and business objectives.
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Educational Background:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or Digital Marketing Certification is a plus.