About the role
What success looks like in this role:
Job Overview:
We areseekinga highly skilled and dynamic professional to join our Global Digital Marketing team as theSeniorAssociate ofOrganic Search.In this critical role, you will bedriving Unisys' digital marketing success by managing,optimizing, and expandingourorganic search efforts. This role requires a data-driven mindset,curiosity, and an in-depth understanding ofthe fundamentals of SEO (Search Engine Optimization) andGEO/AI Search. The successful candidate will work closely with cross-functional teams to alignvisibilitystrategies with businessobjectivesand elevate our online presenceandsearch results.
Responsibilities:
Plan, execute, andoptimizeorganic search efforts to increase search visibility in Google and Bing, as well as LLMs.
Regularlymonitororganic visibility, traffic and performance andreport outto stakeholders accordingly.
Provide recommendations forkeyword targets, internal linking, contentadjustmentsand best practices.
Ensure the technical SEO health of by performing crawls andmonitoring Google Search Console and Bing Webmaster Tools.
Identifyopportunities to expandpublic relations and other newsworthy activities to generate backlinks.
Collaborate withagency partners that manage paid search to develop efficient search coverage and share insights.
Generate actionable insights through in-depth analysis of campaign data and create regular performance reports.
Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards.
Partner with theSr. Managerof Paid Mediato develop and refineorganic searchstrategies that align with Unisys’ overall marketing goals.
Work closely with content creators,developers, andwebteamto ensureSEO best practices are in place as new pages are developed and launched.
Coordinate with other digital marketing channels (e.g.,Media, Social, SEM, email) for an integrated approach.
Stay current with updates and best practices forSEOandGEO.
Experiment withcutting edgetechniques in SEO toimprove performance.
LI-AP1
You will be successful in this role if you have:
Bachelor’s degree in Marketing, Communications, ora relatedfield.
5+ years of hands-on experience managingorganic search.
ProficiencywithSEMRush, Google SearchConsoleand Bing Webmaster Tools.
Strong analytical skills with experience in tools like Google Analytics and Excel.
Excellent verbal and written communication skills.
Proven ability to manage multiple campaigns simultaneously and meet deadlines.
Experience in B2B marketing is a plus.
Certification in digital marketing is preferred.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
Local employment practices and rights may vary by jurisdiction and are subject to applicable local laws. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.
If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at . US job seekers can find more information about Unisys’ EEO commitment here.