About the role
Position Title: Senior Associate, Sports Talent & Sponsorship
Location: Mohali
Position Type: Regular, Full-Time
Who we are:
Roundglass is a wholistic wellbeing company working to empower healthier lives, stronger communities, and a more sustainable world. That w in wholistic is there for a reason: We believe true wellbeing spans the whole human experience, from how we care for ourselves to our connections with others and the planet.
We bring that vision
to life in different ways: through technology and personal wellbeing,
sports and human performance, community development, environmental stewardship,
and global dialogue.
Roundglass
Living helps organizations everywhere support their people. The app delivers
personalized wellbeing guidance rooted in science with custom daily plans for
goals like stressing less, sleeping better, and building habits that last.
Roundglass
Foundation drives a broad range of development work in communities and ecosystems across
India, from empowering rural villages to nurturing world-class athletes and
documenting biodiversity.
We're
driven by a mission to make wellbeing accessible and actionable for everyone,
everywhere. That mission shapes how we work and show up for each other. If
you're committed to creating meaningful impact and want to help build a culture
that reflects it, we'd love to meet you.
About the
role:
across Punjab FC and the Roundglass Sports ecosystem. This role is responsible for driving revenue growth by securing new partnerships, managing existing sponsor relationships, developing innovative commercial offerings, and unlocking new monetization opportunities across sports properties, digital platforms, events, grassroots programs, and athlete endorsements.
The ideal candidate should have mandatory experience working with football clubs, sports leagues, athlete management agencies, or sports marketing firms,.And should be able to bring a strong network within the sports marketing ecosystem, a proven track record of closing sponsorship and endorsement deals, and the ability to build long-term relationships with brands, agencies, and key stakeholders.
What you’ll do:
- Drive sponsorship and
commercial revenue generation across Punjab FC and Roundglass Sports
properties.
- Lead the renewal of
existing partnerships while identifying, pitching, and securing new sponsors,
brand partners, and commercial collaborations.
- Build, manage, and maintain
a robust commercial sales pipeline, ensuring timely follow-ups and progress
across every stage of the sales cycle.
- Maintain comprehensive
partnership trackers and CRM records, capturing brands approached, meetings,
proposals shared, negotiation status, closures, renewals, revenue forecasts,
and next steps, while providing regular management updates.
- Develop sponsorship
proposals, partnership decks, commercial presentations, sponsorship
inventories, pricing strategies, and customized partner solutions aligned with
brand objectives.
- Manage athlete
endorsements, brand ambassador programs, talent representation, appearances,
and commercial opportunities across the Roundglass Sports ecosystem.
- Identify and unlock new
monetization opportunities across digital platforms, social media, branded
content, events, grassroots initiatives, academies, licensing, hospitality, and
fan engagement programs.
- Build and nurture strong
relationships with brands, advertisers, sponsorship agencies, media agencies,
athlete managers, and key corporate decision-makers.
- Lead commercial
negotiations and coordinate contract execution for sponsorships, endorsements,
licensing agreements, and strategic partnerships.
- Work closely with the
Marketing, Football, Hockey, Events, and Leadership teams to develop
commercially attractive partnership assets and ensure seamless execution of
sponsor deliverables.
- Track revenue performance,
sales forecasts, partnership KPIs, commercial reports, and partner deliverables
to drive long-term partner satisfaction, renewals, and sustained revenue
growth.
RequirementsSkills & Qualifications:
- 7+ years of experience in
sports partnerships, sponsorship sales, athlete endorsements, talent
management, and commercial revenue generation.
- Proven track record of
securing sponsorships, brand partnerships, endorsement deals, licensing
agreements, and commercial collaborations.
- Strong network across
brands, advertisers, media agencies, sponsorship agencies, athlete managers,
and the broader sports marketing ecosystem.
- Experience working with
sports properties such as clubs, leagues, tournaments, events, or sports
agencies, along with athlete representation and talent management.
- Ability to independently
prepare partnership decks, sponsorship proposals, commercial presentations,
pricing strategies, and customized brand integration opportunities.
- Experience identifying,
pitching, and onboarding new sponsors while building and managing a healthy
pipeline of prospective brands and commercial partners.
- Proficiency in maintaining
partnership pipeline trackers/CRM, including outreach status, meetings,
proposals, negotiations, closures, renewals, and revenue forecasting.
- Experience managing athlete
and talent commercial opportunities, including endorsements, appearances, brand
campaigns, licensing, and long-term representation.
- Strong negotiation,
contract management, partner servicing, and relationship management skills,
with a focus on renewals and long-term commercial growth.
- Good understanding of
digital marketing, branded content, influencer marketing, social media,
experiential marketing, and hospitality as commercial revenue channels.
- Self-driven,
entrepreneurial mindset with excellent communication, presentation, stakeholder
management, and cross-functional collaboration skills.
Benefits.