Senior Digital Marketing Executive

We are looking for a Senior Digital Marketing Executive to lead and execute digital marketing initiatives focused on brand visibility, lead generation, customer acquisition, and business growth.

The ideal candidate will have hands-on experience in . The candidate should also be comfortable with data analysis, marketing budgets, ROI tracking, and managing a marketing team.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  
• Plan, launch, manage, and optimize digital marketing campaigns across multiple channels.
  
• Manage SEO and SEM activities to improve organic visibility, website traffic, and lead generation.
  
• Create, manage, and optimize Google Ads/PPC campaigns.
  
• Monitor website and campaign performance using Google Analytics and other analytics tools.
  
• Plan and manage content marketing initiatives, including content calendars and promotional campaigns.
  
• Develop and optimize lead-generation campaigns to improve lead quality and conversion.
  
• Implement and manage marketing automation and lead-nurturing campaigns.
  
• Track and analyze campaign metrics such as CPL, CPA, CTR, conversion rate, ROI, and ROAS.
  
• Prepare regular marketing performance reports and provide actionable insights to management.
  
• Manage marketing budgets and ensure effective allocation of advertising spend.
  
• Conduct A/B testing and continuously optimize campaigns, creatives, landing pages, and messaging.
  
• Coordinate with sales, content, design, and other internal teams to achieve marketing objectives.
  
• Lead, mentor, and manage the marketing team to ensure timely and effective execution of campaigns.
  
• Stay updated on digital marketing trends, tools, technologies, and industry best practices.
  

• Digital Marketing
  
• SEO
  
• SEM / PPC
  
• Google Ads
  
• Google Analytics
  
• Social Media Marketing
  
• Content Marketing
  
• Marketing Automation
  
• Lead Generation
  
• Campaign Management