About the role
Senior Digital Marketing & Social Media
Strategist
Fulltime
Australia Shift: 7 am - 4 pm or 8 am - 5 pm IST
15 years experience
Overview:
We are looking for a higher-level digital and social media strategist to grow our business across several of our consumer brands. If you are someone with stronger strategic and technical digital marketing experience, you are fit for this role. You would be coordinating with our internal marketing team to drive the overall direction of our digital and social media marketing. You need to plan, execute, and manage online campaigns to build brand awareness, grow online communities, and generate leads.
The role
would include:
- Developing the overall social
media and digital marketing strategy for our brands
- Planning and managing paid
advertising campaigns across Instagram, Facebook/Meta and TikTok
- Developing retargeting,
audience targeting and other digital advertising campaigns
- Looking at opportunities for
display/banner advertising and other digital media
- Developing campaigns
specifically designed to increase brand awareness, engagement and reach
- Coming up with interesting and
creative content concepts with the potential to go viral
- Developing influencer and
creator strategies, including identifying appropriate influencers and
organising product/PR-box seeding
- Looking beyond the obvious
influencers and identifying new audiences and interesting collaborations
- Working with our existing
marketing team to brief and guide the content they produce
- Monitoring campaign performance and continually
- testing and improving what we
are doing
- Providing simple reporting on
what is working, what isn’t working and what we should do next
Senior Digital Marketing & Social Media
Strategist
It is
important to note that, we are not looking for a social media person whose
main experience is into creating Canva posts, writing captions and scheduling
content. But we are looking for someone with reliable experience in digital
strategy, paid social advertising, campaign management, audience targeting,
influencer/creator marketing, analytics and consumer brand building.
Ideally,
the person should have hands-on experience with Meta Ads Manager and TikTok Ads
Manager and should be able to demonstrate campaigns they have personally
managed, including targeting, budgets, creative testing and results.
Australia
and New Zealand are our primary markets, and so strong English is essential,
and the person needs to be able to understand the Australian market, consumer
behaviour and style of communication.
RequirementsMust have:
Social Media, Digital Marketing, digital strategy, paid social advertising, campaign management, audience targeting, influencer/creator marketing, analytics and consumer brand building, Meta Strong English communication skills (both oral and writing)
Preferred:
Team Management, experience handling Australian and New Zealand markets,
Reporting and coordination with leadership, handling marketing for different industries