About the role
Campaign Development & Automation: Developing and implementing integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio. This involves configuring triggers, designing email content, and personalizing experiences. • Data Management & Analytics: Ensuring data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows. You will also be responsible for writing SQL queries to populate data extensions and supporting data analysis and reporting to identify areas for campaign improvement. • API Integrations & Customizations: Building custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools, using REST and SOAP APIs. This streamlines data exchange and automates workflows. • Email & Landing Page Development: Designing, developing, and deploying responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript to ensure visual appeal and accurate rendering across devices. • Troubleshooting & Optimization: Monitoring and analyzing campaign performance metrics, providing insights, IPWarming, SAP and offering recommendations for optimization. This includes troubleshooting technical errors, performing A/B testing, and implementing best practices to improve marketing automation performance. . Salesforce Admin related hands on experience • Platform Expertise: Staying up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing.