About the role

About the roleMost brand roles are about what goes out. This one is also about what is already out there.The Treebo brand shows up in three places: on the property itself, on the OTA listings guests read before they book, and in the campaigns we run. Across hundreds of properties and four distribution channels, those three drift apart constantly. Wrong names on listings, outdated imagery, machine-generated copy describing amenities that do not exist, signage that does not match the brand book.You will own the work that keeps those surfaces true. You will also help build the reporting that tells us where the brand is breaking before a guest tells us in a review.This is an execution role with real ownership in two areas, reporting to the Brand Manager. You will work daily with online business, ground operations, design and external agencies. Scope covers Itsy, Treebo and Treebo Premium.What you will ownBrand consistency across the estate

Own the brand asset kit for new property openings and refits: signage, in-room collateral, wayfinding, amenity copy
Run the check that new and refitted properties launch on-brand, and maintain the punch list where they have not
Keep the asset library current and make sure ops and design teams are pulling from the right version

OTA content and listing hygiene

Own listing accuracy across MakeMyTrip, Goibibo, and Agoda: names, descriptions, imagery, amenity tags
Run a rolling audit cycle so problems are caught by us, not by a guest
Work with distribution and online business to push corrections through the channel manager

What you will supportCampaign and content execution

Brief agencies, track timelines, review deliverables against the brand book
Run AI-first workflows for creative variants and copy, with human review before anything ships
Coordinate activations and events end to end

Review intelligence and reporting

Build and run the monthly brand health report across Google and
Flag recurring friction points by property and by theme so ops can act on them
Track campaign performance: reach, engagement, sentiment

Vendor and budget operations

Manage vendor onboarding, quotes and delivery timelines
Handle invoicing and payment processing against the brand budget, accurately and on time

That last one is unglamorous and it is genuinely part of the job. We would rather say so here.What success looks like in 12 months

Every live listing across the estate carries the correct brand name, approved imagery and accurate amenity data, and stays that way because there is a cycle keeping it that way
Every new opening gets a complete brand kit before launch, not after
A monthly brand health report that ops and leadership actually use to decide where to intervene

What we are looking for

Experience: 1 to 2 years in brand, marketing or content. Internships and management trainee stints count. D2C, retail, hospitality or travel exposure preferred
Detail tolerance: A large part of this job is spotting the one listing out of forty that is wrong. If that sounds tedious rather than satisfying, this is not the role
Writing: You can write a clear brief and clean copy without three rounds of edits
Data comfort: Working knowledge of Excel or Sheets. You can build a pivot, read a rating distribution and spot the outlier
AI fluency: You already use AI tools in your own workflow and can show us where they helped and where you had to override them
Judgment: You will find problems nobody assigned you. We want you to raise them

Nice to have

Exposure to OTA or channel manager systems
Basic design skills in Canva or Figma for quick turnarounds
Any hospitality or travel background

How to applySend your CV and one short writing sample. A brief you wrote, a piece of copy that shipped, or a 200 word note on a brand you think is getting something wrong and what you would change. The sample matters more to us than the CV.

Senior Executive-Brand

About the role

85% of jobs are never posted