About the role
DepartmentSales & Marketing
LocationNorth Delhi
Reporting ToSenior Manager / AGM – Sales
Role SummaryThe Senior Executive – Sales & Marketing (Tile Adhesives) will be responsible for driving sales and market development of Magicrete Tile Adhesives in the North Delhi market. The role will focus on dealer and retailer development, contractor and applicator engagement, product promotion, market coverage, and achievement of sales targets.
Key Responsibilities
- Manage sales of Tile Adhesives in the assigned North Delhi territory.
- Develop and maintain relationships with dealers, retailers, contractors, and applicators.
- Identify and onboard new dealers and retail counters within the assigned territory.
- Drive primary and secondary sales and ensure product availability in the market.
- Conduct regular market visits and strengthen territory coverage.
- Conduct product demonstrations and product awareness activities for contractors, applicators, and retailers.
- Monitor competitor activities, pricing, schemes, and market trends.
- Support dealer engagement, promotional activities, and local market activation programs.
- Coordinate with internal teams for order processing, stock availability, dispatch, and customer service.
- Ensure achievement of monthly and annual sales targets.
- Prepare regular sales, market coverage, and performance reports.
Required Qualifications
- Bachelor’s degree in any discipline.
- MBA in Sales & Marketing will be preferred.
Experience & Industry Background
- 3–5 years of experience in retail sales, channel sales, or territory sales.
- Experience in Tile Adhesives, Construction Chemicals, Building Materials, Tiles, Ceramics, Waterproofing, or related industries preferred.
- Hands-on experience in dealer management, retailer development, and contractor engagement.
- Experience in the North Delhi / Delhi NCR market will be preferred.
Skills & Competencies
- Strong retail and channel sales skills.
- Good dealer, retailer, contractor, and applicator relationship management.
- Good understanding of Tile Adhesives and Construction Chemical products.
- Strong communication, negotiation, and influencing skills.
- Good territory planning and market development capabilities.
- Ability to drive primary and secondary sales.
- Good market intelligence and competitor tracking skills.
- Strong follow-up, coordination, and reporting skills.
- Target-oriented and comfortable with extensive field travel.