About the role
Key Responsibilities 1. Business Strategy & Planning Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis 2. Growth Strategy & User Acquisition Design and evaluate growth levers across organic, paid, referral, and partnership channels Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops Build cohort-level user journey analyses to identify conversion and retention improvement opportunities Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics 3. Monetization & Revenue Strategy Develop and refine monetization frameworks across ABCD's financial products Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models Build detailed P&L models and unit economics to evaluate monetization initiatives 4. Cross-Sell & Portfolio Revenue Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts Work with product, data science, and marketing teams to build personalised cross-sell journeys Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers 5. Market Intelligence & Competitive Insights Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research Provide strategic inputs to the product roadmap based on market signals What We're Looking For 3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives Ability to independently structure ambiguous problems and drive them to resolution Prior experience in digital lending, wealth management, insurance, or payments Exposure to CRM platforms, lifecycle marketing, or loyalty programme design Experience working in a matrixed, multi-stakeholder organisation