About the role
Delta's Digital Experience Insights team is seeking a Senior Insights Specialist who is analytical, can clearly communicate, and has a strong attention to detail. This role will play a critical part in leading the transition from Adobe Analytics to Adobe Customer Journey Analytics (CJA) and advancing the team's analytics capabilities.
Responsibilities:
- Assist the team in their migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) by ensuring data quality and continuity of reporting.
- Partner closely with external consulting teams to transfer knowledge, assume ownership of the implementation, and establish internal best practices.
- Design, build, and maintain scalable, cross-functional reporting environments within CJA.
- Define and govern key data elements (dimensions, metrics, calculated fields) to ensure consistency, usability, and alignment with business needs.
- Develop and maintain clear, structured documentation of data definitions, reporting environments, and usage guidelines.
- Enable cross-functional teams by providing self-service resources to improve the adoption and effective use of CJA.
- Provide direction on new analytics implementations, ensuring tracking designs align with CJA data models, schemas, and governance standards.
Requirements:
- Bachelor's degree in Computer Science, Computer Information Systems, or BE / B Tech or ME / M Tech, preferably in a technical or scientific field.
- 3+ years of work experience in Business, Marketing, Operations Research, Finance or Economics required.
- Possessing intellectual curiosity.
- High attention to detail, solution-oriented and capable of meeting or exceeding deadlines in a fast-paced environment.
- Experience with Adobe Customer Journey Analytics (CJA).
- Excellent understanding of schema structures, data types, and attribution models.
- Excellent presentation/communication/storytelling skills are required.
- Embraces diverse people, thinking, and styles.
Behavioural Competencies:
- Ability to produce high-quality results, work in a collaborative environment by embracing diverse perspectives and with a solution-based approach.
- Adapt communication clearly and concisely based on team dynamics and express thoughts & ideas effectively.
- Ability to engage effectively with peers and stakeholders to build trust and reliable working relationships.
- Ability to understand business processes, implement innovative solutions, and guide juniors on continuous improvement by constantly updating oneself on current technology and trends.
- Inquisitive to understand customer and business expectations while creating value addition on technical solutions.