About the role

Use AI SDR as the primary platform for outbound prospecting and pipeline generation.

Define ICPs, target industries, territories, and buyer personas.

Build targeted account and prospect lists using AI-powered research and enrichment.

Create and launch automated outbound campaigns across relevant channels.

Manage multi-step sequences, follow-ups, and prospect engagement.

Build campaigns targeting US, UK, EU, and other international markets.

Develop industry-specific and persona-specific outbound campaigns.

Test and optimize subject lines, value propositions, CTAs, messaging, and sequences.

Monitor campaign performance and identify winning campaigns for scaling.

Conduct discovery calls to understand prospects' existing SDR, BDR, sales development, and outbound processes.

Conduct customized product demonstrations based on prospect requirements.

Demonstrate AI SDR, AI prospecting, lead enrichment, automated outreach, AI personalization, follow-ups, AI agents, CRM integration, multichannel engagement, and sales workflow automation.

Communicate the productivity and ROI benefits of to prospects.

Qualify prospects based on company size, sales team structure, current SDR/BDR setup, lead-generation volume, outbound tools, CRM, pain points, AI adoption, budget, decision-maker, and buying timeline.

Move qualified prospects through the Lead → SQL → Demo → Opportunity journey.

Own demo-generation targets and contribute directly to pipeline generation.

Track prospects contacted, positive responses, qualified leads, meetings booked, demos completed, SQLs, opportunities, pipeline value, and revenue.

Develop competitor battle cards and standardized demo-to-opportunity workflows.

Analyse campaign performance, including reply rates, positive reply rates, meeting-booking rates, SQL conversion, opportunity conversion, and pipeline generated.

Work closely with CMO, Sales, Performance Marketing, SEO, Content, Product, Engineering, and Customer Success teams.

Use prospect feedback and market insights to improve product positioning, messaging, pricing, and product requirements.

As the function grows, train and mentor junior SDR/Presales team members.

Establish activity targets, review campaign performance, and maintain CRM and pipeline hygiene.

Requirements

3–7+ years of experience in B2B SaaS, AI, Sales Technology, Presales, SDR, or BDR roles.

Proven experience in B2B lead generation and outbound sales.

Experience selling to US, UK, EU, or other international markets.

Strong product demonstration and presentation skills.

Experience conducting discovery calls and qualifying B2B prospects.

Strong understanding of AI, SaaS products, sales automation, and outbound sales processes.

Experience with CRM platforms and sales automation tools.

Experience using AI SDR, AI prospecting, or sales automation platforms is preferred.

Strong communication, presentation, and interpersonal skills.

Ability to engage with senior business decision-makers.

Strong analytical and data-driven approach to pipeline generation.

Ability to manage multiple campaigns and continuously optimise performance.

Strong ownership, commercial mindset, and target orientation.

Preferred Qualifications

Experience in B2B SaaS / AI / SalesTech / MarTech.
Hands-on experience with AI-powered sales or prospecting platforms.
Experience building outbound sales playbooks and automated sequences.
Experience selling technology products to international markets.
Experience with CRM integrations and multichannel sales workflows.
Previous experience in a Presales + SDR / Business Development hybrid role.
Experience mentoring or managing junior SDR/Presales team members.

Key Performance Areas

Qualified prospects generated
Leads generated through
Positive replies
Meetings and demos booked
Demo attendance
SQL conversion
Demo-to-opportunity conversion
Pipeline generated
Revenue influenced
AI SDR campaign performance
Continuous campaign and process improvement

Ideal Candidate

The ideal candidate should be someone who can use to generate their own pipeline, book qualified demos, confidently demonstrate the platform, convert demos into opportunities, and build a repeatable AI-powered outbound sales process.

Senior Lead Generation Executive

About the role

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