About the role

Job OverviewAs an Senior Manager – Brand, you will play a pivotal role in developing and executing brand strategies to enhance market presence and drive business growth. Collaborating closely with cross-functional teams, you will ensure brand consistency across all marketing channels and initiatives.Key ResponsibilitiesBrand Strategy & Execution: Assist in formulating and implementing brand strategies and marketing plans to achieve business objectives.Market Research & Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape. Analyze data to inform strategic decisions.Campaign Management: Develop and manage marketing campaigns across various channels, including digital, print, and events, ensuring alignment with brand guidelines.Cross-Functional Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive brand messaging and product positioning.Budget Management: Assist in managing marketing budgets, ensuring optimal allocation of resources and monitoring expenditures.Performance Tracking: Monitor and report on the effectiveness of marketing campaigns and brand initiatives, providing insights and recommendations for improvement. Qualifications & SkillsEducational Background: Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.Experience:5 to 7 years in brand management or marketing roles, preferably within the FMCG or consumer goods sector.Analytical Skills: Proficiency in analyzing market data and translating insights into actionable strategies.Communication Skills: Excellent verbal and written communication abilities, with a knack for storytelling and brand messaging.Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

Digital Proficiency: Familiarity with digital marketing tools and platforms, including social media, SEO, and email marketing.

Key areas

Organize and carry out all digital marketing initiatives, such as campaigns for display ads, email, social media, marketing databases, and SEO/SEM.
Create, implement, and manage our social media presence.
All digital marketing campaigns should be measured, reported, and evaluated in relation to objectives (ROI and KPIs).
To manage our Brand development
To manage team and their performance
Determine patterns and insights, then use the knowledge to enhance performance and spending.
Come up with fresh, innovative growth strategies.
Plan, carry out, and assess conversion tests and experiments.
Work together to develop landing pages and enhance user experience with internal teams.
Make use of your strong analytical skills to assess the entire customer experience through a variety of channels and touchpoints.
Measure conversion rates and enhance user funnels
Work along with other vendor partners and agencies.

Skill sets/Experience we require:

5 to 7 years of experience as a Brand & Digital Marketing Manager or similar role
Education Qualification: MBA or any Post Graduate

Senior Manager-Brand

About the role

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