About the role
Key Responsibilities
- Drive primary and secondary sales through distributors, dealers, and channel partners.
- Develop and execute channel sales strategies to achieve regional business objectives.
- Appoint, manage, and strengthen distributor and dealer networks across the assigned territory.
- Build strong relationships with electricians, contractors, consultants, retailers, and institutional customers.
- Lead, mentor, and monitor the performance of Area Sales Managers and Sales Officers.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Execute market development initiatives and brand-building activities.
- Analyse market trends, customer requirements, and competitor activities to identify business opportunities.
- Conduct regular business reviews and implement action plans for performance improvement.
- Ensure effective sales planning, forecasting, and reporting.
Required Experience
- 8–12 years of experience in Channel Sales within the LV Switchgear, Electrical Products, Wiring Devices, MCB, RCCB, Distribution Boards, or related electrical industry.
- Strong experience in handling distributor, dealer, and channel partner networks.
- Proven track record of driving regional sales growth and market expansion.
- Experience in leading and managing high-performing sales teams.
Preferred Candidate Profile
- Strong network within the electrical trade ecosystem.
- Excellent communication, negotiation, and channel management skills.
- Experience managing Area Sales Managers, Territory Sales Officers, and distributor networks.
- Prior experience as a State Sales Head, Regional Sales Head, or in a similar leadership role is preferred.
- Strong analytical, business development, and leadership capabilities.
- Willingness to travel extensively across the assigned territory.
Educational Qualification
- Graduate in any discipline (Mandatory)
- MBA in Marketing or equivalent qualification (Preferred)
Age Criteria
- Maximum 49 Years
Reporting To
National Sales Head / Business Head