About the role
DepartmentMarketing & Sales
LocationSurat
BusinessAAC Blocks | Panels & Precast | Construction Chemicals | Other Building Material Businesses
Role SummaryLead performance marketing and inside sales across business divisions, driving digital lead generation, campaign optimization, lead conversion, and measurable business growth through Meta Ads, Google Ads, and other digital acquisition channels.
Key Responsibilities
- Plan, execute, and optimize Meta Ads, Google Ads, and other digital campaigns to generate qualified leads across business divisions.
- Manage campaign budgets, CPL, lead quality, conversion rates, and ROI to improve marketing performance.
- Lead the Inside Sales team and establish effective lead qualification, calling, follow-up, and nurturing processes.
- Coordinate with Business and Regional Sales Heads to align campaigns with business priorities and ensure effective lead handover and conversion.
- Monitor digital leads, campaign performance, sales pipeline, and closures through CRM and analytics dashboards.
- Set team targets and KPIs, improve productivity, and implement SOPs for lead management and sales coordination.
Required Qualifications
- MBA / PGDM in Marketing, Digital Marketing, Business Administration, or equivalent preferred.
- 7+ years of relevant experience in Performance Marketing, Digital Marketing, Inside Sales, or Lead Generation.
- Hands-on experience managing Meta Ads and Google Ads is mandatory.
- Experience managing digital marketing budgets and performance metrics.
Experience & Industry Background
- Experience in B2B and/or B2C sales environments.
- Experience managing Performance Marketing and/or Inside Sales teams.
- Experience in Building Materials, Construction, Infrastructure, Real Estate, or related industries preferred.
Key Skills & Competencies
- Meta Ads and Google Ads
- Performance Marketing and Digital Lead Generation
- Inside Sales and Lead Conversion
- CRM and Sales Funnel Management
- Campaign Analytics, CPL, and ROI Management
- Budget Planning and Optimization
- Team Leadership and Performance Management
- Data Analysis and MIS Reporting
- Sales Coordination and Stakeholder Management
Key Performance Indicators (KPIs)
- Qualified leads generated
- Meta and Google campaign performance
- Cost Per Lead (CPL)
- Lead quality and conversion rates
- Lead-to-opportunity and opportunity-to-closure conversion
- Digital sales pipeline generated
- Campaign ROI
- Inside Sales productivity
- Revenue contribution from digital channels