About the role
DepartmentMarketing
LocationSurat
Role SummaryResponsible for managing marketing agencies, brand communication, content creation, social media, website updates, PR activities, and certification-related coordination to strengthen Magicrete’s brand visibility and ensure consistent communication across channels.
Key Responsibilities
- Manage marketing agencies and vendors, including onboarding, contracts, payments, coordination, and performance monitoring.
- Develop marketing content, website copy, social media posts, articles, press releases, and brand communication materials.
- Manage social media calendars, company pages, audience engagement, competitor analysis, and performance tracking.
- Oversee website content updates, CMS management, SEO-friendly content, and improvements in user experience and lead generation.
- Coordinate product photography, video shoots, manufacturing documentation, and other creative requirements.
- Manage PR activities, media communication, press releases, published coverage, and award nominations.
- Coordinate certification documentation, submissions, renewals, trademark-related support, and marketing enquiries.
- Maintain marketing MIS, activity trackers, and budget records to monitor execution and performance.
Required Qualifications
- Master’s degree in Marketing, Communications, Business, Mass Media, or a related field.
Experience & Industry Background
- 5–8 years of experience in marketing, branding, digital marketing, or communications.
- Experience in agency management, content creation, social media, and brand communication preferred.
- Exposure to B2B, manufacturing, construction, or industrial sectors is an advantage.
Key Skills & Competencies
- Marketing Strategy and Brand Communication
- Content Writing and Storytelling
- Social Media Management
- Website CMS and Basic SEO
- Agency and Vendor Management
- PR and Media Coordination
- Project Management and Execution
- Marketing Analytics, MIS, and Budget Tracking
- Creative Thinking and Attention to Detail
- Communication and Stakeholder Management