About the role
What you´ll do
- Develop and execute the India marketing strategy aligned with business growth objectives.
- Drive annual marketing planning, performance tracking, KPI management, and ROI optimization.
- Lead integrated marketing campaigns, brand positioning, digital marketing, demand generation, and customer engagement initiatives.
- Partner with Sales and Business Development to strengthen customer activation, lead generation, and sales enablement.
- Manage marketing budgets, governance, agency relationships, and vendor performance.
- Lead and develop a high-performing marketing team, fostering capability building and execution excellence.
- Represent the India market in regional and global forums, providing customer, channel, competitor, and market insights.
- Collaborate cross-functionally to drive strategic initiatives, product launches, and successful market activation.