About the role
redBus is looking for a commercially sharp and entrepreneurial leader to drive the next phase of business in
Malaysia. The role is responsible for building new revenue streams, scaling strategic distribution, and incubating
businesses beyond our core B2C bus-ticketing business.
The role will work closely with Supply, Product, Marketing, Operations and Finance, while independently owning
strategic external partnerships and taking initiatives from idea → execution → measurable business impact.
Senior Manager - New Initiatives & Business Operations
New Business Incubation & Scale
- Scale the Things To Do (TTD) business by strengthening supply, distribution, merchandising and commercial performance.
- Evaluate, incubate and launch adjacent verticals such as Cab Sharing, Hotels and other mobility/travel services. Revenue & Market Initiatives
- Partner with Supply, Product, Marketing and Operations to execute market-specific initiatives, including:
- Tier 2 and Tier 3 expansion in Malaysia
- University boarding point initiatives in Malaysia
- Other localized growth initiatives across Malaysia
- Lead Business Opportunity (BO) programs targeting USD 0.5M+ in incremental annual revenue through commercial initiatives, operator-funded programs, lending partnerships, advertising revenue and other monetization opportunities.
- Strategic Partnerships & Distribution
- Own and grow API, white-label, affiliate and in-app distribution partnerships with strategic partners such as Grab, Omio, ShopBack, Touch 'n Go, ABA Bank, ACLEDA Bank, Wing Bank, Smart and other regional players.
- Develop long-term strategic relationships across banks, telecom, e-commerce, fintech and other ecosystem partners.
Educational Qualification: MBA from a Tier 1 College
Years of Experience (Minimum & Maximum) : 6 - 8 yrs of experience
- Strong commercial and entrepreneurial mindset, with a demonstrated ability to build businesses, partnerships or new revenue streams.
- Ability to operate independently across multiple functions and take initiatives from idea → execution measurable impact.
- Strong stakeholder management, negotiation and influencing skills.
- Background in business development, strategic partnerships, new business incubation, category management or general management.
- Strong analytical and problem-solving ability with a high bias for execution.
- Experience in travel, mobility, e-commerce, fintech, marketplaces or consumer internet is a plus.
- A proven track record of ownership, cross-functional leadership and delivering measurable business impact.
#LI-DNI