About the role
Role Overview:We are seeking a results-driven Senior Paid Media Manager with 4–5 years of experience, especially strong in Meta Ads and Google Ads, to lead performance marketing for our e-commerce clients. The ideal candidate will have managed large monthly ad spends (₹ 50 lakhs to ₹ 1 crore) and will drive client growth by planning, executing, and optimizing high-impact campaigns.
Key Responsibilities:
- Lead the planning and execution of paid media strategies across Google Ads and Meta (Facebook & Instagram) for e-commerce and D2C clients, ensuring alignment with overall business objectives.
- Manage and mentor a team of paid media specialists, driving performance, providing regular feedback, and ensuring skill development and accountability across campaigns.
- Oversee large monthly ad budgets (₹80 lakhs–₹1 crore), ensuring efficient allocation, pacing, and maximum ROI.
- Supervise end-to-end campaign execution including search, shopping, Performance Max, catalog, prospecting, and remarketing, while guiding the team on best practices and optimizations.
- Monitor, analyze, and review campaign performance using key metrics such as ROAS, CPA, and LTV; ensure the team is consistently meeting performance benchmarks.
- Drive data-led decision-making through audience segmentation, A/B testing, and continuous experimentation, while instilling a culture of testing within the team.
- Collaborate cross-functionally with creative, analytics, and e-commerce teams to ensure cohesive campaign execution and alignment with client goals.
- Oversee implementation of tracking frameworks, attribution models, and tools such as Meta Pixel and Google Tag Manager to ensure accurate performance measurement.
- Lead media planning, budget forecasting, and reallocation strategies based on performance trends and business priorities.
- Stay abreast of platform updates, industry trends, and new ad formats, and proactively upskill the team to stay competitive.
- Act as a strategic partner for clients by delivering insights, performance reviews, and actionable recommendations based on data and industry benchmarks.
Required Skills & Qualifications:· Experience: 4–5 years in performance marketing / paid media, ideally agency-side or handling multiple e-commerce clients.· Platforms: Deep expertise in Meta Ad& Google ads Manager.· Budget Management: Proven experience managing monthly ad spends in the range of ₹ 80 lakhs to ₹ 1 crore.· Analytics & Reporting: Strong analytical skills; comfortable using dashboards, attribution models, and ROAS/CPA analysis.· Communication: Excellent client-facing skills; ability to present and explain campaign performance and optimization strategies.· Self-Motivated: Proactive, data-driven, and comfortable owning full campaign lifecycle.· Education: Bachelor’s degree in Marketing, Business, or related field preferred.