About the role
Headquartered in Bangalore with a growing presence in the US and Dubai, we serve 1,000+ enterprise clients across 18+ countries. We’ve raised $20M to date, we’re profitable, and we’re growing 100% year on year, a combination that’s rare at the intersection of AI and SaaS.
Today we’re a 400+ strong team, and we’re looking for people who want to build AI that actually ships, scales and solves real problems.What is this role all about?We are looking for an experienced Senior Product Marketing Manager who can shape how Kapture CX's products are positioned, communicated and brought to market. You will own product positioning, messaging and go-to-market strategies, working closely with Product, Sales and Marketing leadership to drive product adoption, competitive differentiation and revenue growth.This is a senior, hands-on leadership role where you will have the opportunity to build and lead a high-performing Product Marketing team while driving impactful go-to-market initiatives.Sounds interesting?
Here's a more detailed description of what you will do in this role:
- Own product positioning and messaging: Develop compelling value propositions, product narratives and differentiated messaging across Kapture CX's product portfolio, ensuring strong positioning in the competitive B2B SaaS and customer experience market.
- Drive go-to-market strategies: Lead end-to-end GTM planning and execution for new product launches, feature releases and product enhancements, collaborating with Product, Sales and Marketing teams to drive adoption and business growth.
- Enable sales success: Build impactful sales enablement materials, including pitch decks, battlecards, demo scripts, competitive intelligence and product collateral, to help Sales teams effectively communicate product value and improve win rates.
- Lead market intelligence and cross-functional initiatives: Conduct customer, market and competitor research to identify opportunities, refine positioning and influence product strategy. Partner with Demand Generation, Content and Design teams to execute integrated campaigns aligned with product priorities.
- Build and lead the Product Marketing function: Manage and mentor a team of product marketers, establish clear goals and performance metrics, and track the impact of product marketing initiatives on adoption, pipeline, win rates and sales cycle efficiency.
- You have 7–8+ years of experience in Product Marketing, with significant experience working in B2B SaaS or enterprise software organizations.
- You have a strong understanding of the end-to-end Product Marketing function, including positioning, messaging, go-to-market strategy, product launches, sales enablement and competitive intelligence.
- You have at least 2 years of experience managing or leading a Product Marketing team, with demonstrated ability to mentor team members and drive performance.
- You have experience collaborating closely with Product Management, Sales and Marketing leadership to translate product capabilities into compelling customer value propositions.
- Product positioning and storytelling: You can simplify complex technical product capabilities into clear, differentiated messaging that resonates with enterprise buyers.
- Go-to-market strategy and execution: You have strong expertise in planning and executing product launches, GTM campaigns and product adoption initiatives.
- Sales enablement and competitive intelligence: You can develop effective sales collateral, battlecards, pitch decks and competitive insights that improve sales effectiveness and win rates.
- Leadership and stakeholder management: You can lead and mentor a team while collaborating effectively with senior stakeholders across Product, Sales, Demand Generation and Marketing.
- You have prior experience working in CRM, Customer Experience Management (CXM), AI-powered SaaS platforms or related enterprise software categories.
- You have successfully led GTM strategies for AI-driven products, automation platforms or complex enterprise SaaS solutions.
- You have experience marketing products to enterprise customers across international markets, particularly the US and other global regions.
- You have demonstrated measurable impact on product adoption, pipeline generation, sales conversion and revenue growth through Product Marketing initiatives.
- Strategic ownership: Take complete ownership of product positioning, messaging and GTM strategy for an AI-native enterprise SaaS platform.
- Leadership opportunity: Build, mentor and lead a Product Marketing team while shaping the direction and growth of the function.
- Business impact: Directly influence product adoption, enterprise sales effectiveness, market differentiation and revenue growth.
- Cross-functional exposure: Work closely with Product, Sales and Marketing leadership to influence key business and product decisions.
- Innovation and growth: Be part of a profitable, high-growth AI-native SaaS company building cutting-edge solutions in agentic AI, voice AI and customer experience automation.