About the role
About the Opportunity
A fast-scaling edtech innovator in India, we’re transforming how students discover, compare, and enroll in higher education programs—using AI-driven insights, dynamic content, and performance marketing at scale. Our SEO team owns organic growth strategy across 50K+ program pages, optimizing for visibility, relevance, and conversion across a hyper-competitive education landscape.
Role & Responsibilities
- Lead a cross-functional SEO team to execute technical, content, and off-page strategies across a 1M+ page education platform.
- Own keyword strategy, site architecture, and schema markup to boost organic traffic and SERP rankings for high-intent student queries.
- Partner with product and engineering to implement crawler-friendly designs, optimize Core Web Vitals, and fix technical SEO bottlenecks.
- Direct content strategy for blog, program pages, and category hubs—aligning with user intent and regional search trends.
- Track, analyze, and report on organic KPIs (traffic, rankings, conversions) using GA4, GSC, Ahrefs, and internal BI tools.
- Build competitive intelligence dashboards to benchmark against top education brands and identify content and backlink opportunities.
Benefits & Culture Highlights
- Work with a mission-driven team reshaping India’s education discovery ecosystem.
- Impact-driven environment: your SEO strategy directly influences student enrollment outcomes.
- On-site collaboration in a dynamic, agile workspace—ideal for hands-on leaders who thrive in execution mode.