About the role

About the Role:We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.This role requires someone who can independently manage day-to-day marketing execution with minimal hand-holding while driving measurable growth outcomes across app platforms.Key Responsibilities:

Manage and optimize Google App Campaigns (UAC) and Apple Search Ads
Drive app installs, user acquisition, retention, and growth initiatives
Monitor and improve key performance metrics such as ROAS, CAC, CPI, and retention
Prepare structured campaign reports, trackers, and performance insights
Coordinate with internal stakeholders, platform POCs, and creative teams
Execute and evaluate A/B tests, creative experiments, and growth initiatives
Maintain app listing hygiene and support ASO initiatives
Analyze campaign performance using tools like Firebase, AppsFlyer, Google Analytics, and Adjust
Stay updated with platform changes, industry trends, and algorithm updates
Support operational oversight and reporting management for junior associates

Required Skills:

Strong hands-on experience with Google App Campaigns / UAC
Strong hands-on experience with Apple Search Ads
Experience in Mobile App Marketing & User Acquisition
Strong understanding of ROAS, CAC, CPI, and app growth funnels
Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools
Good analytical, reporting, and problem-solving skills
Strong understanding of app creatives and marketing experiments
Excellent ownership and execution mindset

Preferred Qualifications:

Experience with Meta Ads
Exposure to international markets (US, UK, Tier-1 countries)
Experience in subscription-based apps
Exposure to Web-to-App, DSPs, Reddit, or influencer-led growth
Experience working across both Android and iOS ecosystems
Strong ASO understanding

Eligibility Criteria:

Must have managed significant campaign budgets
Startup or app-based company experience preferred
Candidates with strong app growth and performance marketing exposure will be prioritized

Senior Marketing Associate

About the role

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