About the role
- Define and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.
- Act as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.
- Establish clear marketing goals, KPIs, and performance measurement frameworks.
- Take complete ownership of all marketing functions including:
- Brand Marketing
- Digital Marketing
- Performance Marketing
- Demand Generation
- Content Marketing
- Product & Go-To-Market (GTM) Strategy
- Public Relations & Corporate Communications
- Employer Branding
- Ensure integrated marketing execution across all channels with consistent messaging and positioning.
- Plan, manage, and optimize the overall marketing budget with a strong focus on ROI.
- Plan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.
- Understand regional market dynamics, buyer personas, and enterprise sales cycles to design effective campaigns.
- Partner with Sales, Partnerships, and Leadership teams to align marketing efforts with revenue goals.
- Lead paid and organic marketing initiatives across platforms such as:
- SEO, SEM, and Social Media Marketing
- Design, build, and optimize lead generation funnels and customer acquisition strategies.
- Drive continuous improvement through A/B testing, experimentation, and performance optimization.
- Monitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.
- Plan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.
- Collaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.
- Measure and improve event ROI through lead tracking and nurturing workflows.
- Plan and execute comprehensive go-to-market strategies for new products, services, and feature launches.
- Collaborate with product, sales, and business teams to enable revenue growth.
- Identify and develop new growth channels, strategic alliances, and market expansion opportunities.
- Continuously evaluate market trends and customer insights to drive innovation.
- Own and optimize the organization’s marketing technology stack.
- Ensure effective utilization of tools such as:
- CRM & Marketing Automation (HubSpot, Salesforce, Zoho, or equivalent)
- Analytics & Reporting (GA4, Mixpanel, Tableau, or equivalent)
- Build dashboards, reports, and insights to track marketing effectiveness and business impact.
- Promote data-driven decision-making across all marketing initiatives.
- Build, mentor, and lead a high-performing marketing team.
- Define clear roles, responsibilities, and performance expectations.
- Foster a culture of accountability, innovation, and continuous improvement.
- Enable cross-functional collaboration between marketing, sales, product, and leadership teams.
Information Security & ISO 27001 ComplianceSecurity is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.