About the role
The Senior Manager - Marketing will own, build, and scale EyeROV's marketing function to support business growth, brand positioning, pipeline creation, and market expansion.This is a senior leadership role requiring strategic thinking, revenue orientation, team leadership, and the ability to position complex technical products in a simple, compelling, and business-relevant manner.The role will work closely with Sales, Product, Leadership, and Partner teams to ensure marketing initiatives directly contribute to lead quality, funnel efficiency, brand credibility, customer acquisition, and long-term market presence.
Preferred Sectors : Industrial, engineering, marine, robotics, deep-tech, infrastructure, oil & gas, defence.
REQUIRED SKILLS & COMPETENCIES
- Strong B2B/B2G marketing leadership experience with ownership of marketing strategy and execution.
- Proven track record of scaling marketing functions, not just executing campaigns.
- Demonstrated success in revenue-linked marketing outcomes, including pipeline creation and conversion improvement.
- Strong understanding of sales funnels, lead quality, customer acquisition, and business growth metrics.
- Ability to work closely with sales leadership and align marketing efforts with business targets.
- Experience in brand positioning, market presence, and thought leadership in competitive or emerging sectors.
- Ability to understand and position complex technical products for business and government decision-makers.
- Strong experience in marketing systems, processes, CRM usage, automation, reporting, and performance dashboards.
- Proven ability to lead, mentor, hire, and scale marketing teams.
- Experience in partner marketing, alliances, ecosystem development, and strategic events is highly desirable.
- Excellent written, verbal, presentation, and stakeholder communication skills.
KEY RESPONSIBILITIES1. Marketing Strategy & Function Ownership
- Own and scale the overall marketing function in line with EyeROV's business goals.
- Develop annual and quarterly marketing plans linked to revenue, pipeline, brand visibility, and market expansion.
- Set up and optimize marketing systems, processes, reporting structures, and team workflows.
- Build a performance-driven marketing function with clear KPIs, accountability, and measurable outcomes.
- Drive marketing initiatives that contribute to qualified pipeline creation, lead conversion, and business growth.
- Work closely with sales leadership to align on target segments, lead quality, campaign priorities, and funnel efficiency.
- Establish structured lead generation, lead nurturing, and lead qualification processes.
- Track and improve marketing contribution to sales pipeline, conversion rates, and customer acquisition.
- Strengthen EyeROV's brand positioning in marine robotics, underwater inspection, hydro-infrastructure, defence, disaster management, and related sectors.
- Build a clear and differentiated market narrative in competitive and emerging markets.
- Simplify complex technical offerings into strong customer-focused messaging.
- Enhance EyeROV's visibility through thought leadership, industry forums, media, strategic events, and content platforms.
- Identify and build marketing opportunities with partners, alliances, channel partners, and ecosystem stakeholders.
- Drive co-marketing initiatives, partner campaigns, joint events, and strategic collaborations.
- Support market expansion through industry associations, government bodies, consultants, resellers, and sector-specific partnerships.
- Strengthen EyeROV's presence across domestic and international markets through ecosystem-led initiatives.
- Lead content strategy across website, social media, email, newsletters, case studies, videos, product collaterals, and presentations.
- Ensure all communication clearly conveys EyeROV's technology value, customer impact, and business outcomes.
- Oversee digital campaigns, SEO, paid campaigns, social media, and marketing automation initiatives.
- Ensure communication consistency across all external and internal brand touchpoints.
- Represent EyeROV in industry forums, exhibitions, conferences, webinars, media interactions, and strategic business events.
- Identify high-impact events that support brand visibility, lead generation, partnerships, and business growth.
- Oversee event strategy, participation planning, messaging, collaterals, budget, execution, and post-event ROI tracking.
- Build EyeROV's thought leadership presence in relevant industry and technology platforms.
- Lead, mentor, and scale the marketing team to deliver strategic and operational goals.
- Hire, develop, and manage team members across content, digital, design, events, lead generation, and marketing operations.
- Set clear goals, review performance, provide feedback, and build marketing capability within the team.
- Drive a culture of ownership, creativity, business alignment, and performance excellence.
Location : KochiReporting To : CEO / GM Sales