About the role

SENIOR MEDIA PLANNERExperience: 4 - 6 YearsLocation: Mumbai (Andheri)Employment Type: Full-time, OnsiteWE DON'T WANT PEOPLE TO WORK FOR USLet us put it this way; we want people to work with us.Because when you think of it, there's a big difference. At LIQVD ASIA, we believe more in partners than employees. Our team is right now brimming with ideators, innovators, geek, marketers and human experience strategists. Think you can fit right in? Apply to this job post with your update resume. Rest assured, if you are that good, we will make space for you.The new world currency: ideas and integration.An ideas company for the digital world, at LIQVD ASIA we build meaningful experiences that redefine and shape digital brands. We turn sharp insights into strong, effective, measurable and award-winning creative solutions. We engage and interact with a diverse set of audiences, in a language they understand, in a manner we can strike a chord with them. We believe in a collaborative approach, a reason why our clients and our employees work with us as our partners, as one team.With offices in Mumbai (HQ), Gurgaon, we have partnered with variety of industries and sectors to deliver exceptional value through strategic planning, content and design solutions, technology, SEO, media planning and buying, and social expertise, to raise brand affinity, digital market share and eyebrows.About the role:We are looking for an experienced Senior Media Planner who will lead digital media strategy, planning, execution oversight, and performance optimization across platforms. The role requires strong analytical ability, client-facing confidence, and ownership of campaign performance and revenue growth.Role Description:

Lead digital media strategy and planning across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and Programmatic platforms
Own end-to-end campaign lifecycle – planning, forecasting, execution oversight, optimization, and reporting
Develop media plans aligned with business goals, audience insights, and budget allocation strategies
Manage monthly budgets and ensure ROAS, CPL, CPI, CPQL targets are achieved
Present campaign strategy, insights, and performance reports to clients/stakeholders
Drive performance improvement through A/B testing, audience segmentation, creative strategy, and bid optimization
Collaborate with Analytics, Creative, and Publisher teams for integrated campaign success
Mentor junior media planners/executives
Identify new growth opportunities across channels and platforms

Requirements:

4 - 6 years of experience in Digital Media Planning / Performance Marketing
Strong hands-on expertise in Google Ads and Meta Ads Manager
Experience managing monthly budgets
Advanced understanding of GA4, conversion tracking, attribution models
Experience with Programmatic platforms
Strong analytical, reporting, and presentation skills
Client-facing experience and stakeholder management

Additional Skills:

Google Ads & Meta Certifications
Experience with tools like GA4, Looker Studio, SEMrush etc
App marketing & UAC campaign experience
Knowledge of audience segmentation, remarketing, and funnel strategy
Experience in handling multi-channel integrated campaigns

Additional InformationWhat's in it for you?

Great salary and secure working environment
Becoming an integral part of a cutting-edge agency and helping it grow
Working with a talented and dedicated group
Casual atmosphere with professional standards
Creative, modern, and spacious work environment

We’re LIQVD ASIA.At LIQVD ASIA, we have professionals in Media, Marketing, Creative and Technology functions that connect trends with brands and brands with people. Also, we boast of a value system and culture that’s forward-thinking, respectful, collaborative, high-energy, fun, with zero tolerance for sub-standard ideas. We are clear about one thing. We deliver success not because of what we do, but because of who we are and we do not need any clear drink to tell you that.

Senior Media Planner

About the role

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