About the role
The Lead will own end-to-end delivery across marketing campaign execution, MIS/reporting, operational controls, and digital measurement. This role is responsible for client-facing delivery, governance, team leadership, and operational excellence, managing large cross-functional teams and ensuring accuracy, compliance, and on-time outcomes in a regulated environment.
Key Responsibilities
Campaign Execution
- Lead end-to-end execution of marketing campaigns including offer setup, deployment, QA, and launch readiness.
- Act as the primary point of contact for delivery timelines, issue resolution, and execution governance.
- Ensure adherence to SLAs, quality standards, and regulatory guidelines.
MIS & Reporting
- Oversee preparation of operational and performance reports, dashboards, and management scorecards.
- Ensure data accuracy, consistency, and timely delivery of insights to stakeholders.
Controls & Governance
- Own process, data, and compliance controls across campaign and analytics operations.
- Lead checks, reconciliations, audit readiness, and proactive risk mitigation.
Digital Measurement & Analytics
- Lead digital measurement initiatives including tagging governance, attribution, and channel performance measurement.
- Manage and scale analytics teams (indicative team size ~60 FTEs).
- Drive data-driven insights to support optimization and decision-making.
People & Stakeholder Leadership
- Lead, mentor, and develop high-performing, multi-disciplinary teams.
- Manage staffing, prioritization, and delivery commitments.
- Build strong relationships with senior stakeholders.
Experience & Skills
- 10+ years of experience in marketing operations, analytics, or consulting within regulated environments.
- Strong experience across campaign execution, reporting/MIS, and operational controls.
- Proven ability to manage large, cross-functional teams.
- Strong communication and stakeholder management skills.
- Ability to operate effectively in fast-paced, deadline-driven settings.