About the role
- Role:Senior RTCDP Developer
- Location: Remote
- Experience Required: 5+
- Adobe Audience Manager or Oracle BlueKai roles with hands on experience managing traits, segments, destinations, and audience syndication across advertising and publishing networks.
- CDP roles involving profile unification, audience building, and activation to paid media, email, or onsite personalisation destinations.
- Data or Audience Platform roles in a Martech or AdTech environment where audience sharing, identity resolution, and destination management were core responsibilities.
- AEP implementation roles with direct involvement in RTCDP configuration, profile management, and activation workflows.
- Design and build RTCDP use cases end to end, from ingestion and identity resolution through to segmentation and activation across publishing and media networks.
- Configure and manage AEP Identity Namespaces, Identity Graphs, and Merge Rules to ensure accurate and consistent profile unification across devices and channels.
- Define and apply Profile Merge Policies and Graph Unlink Rules to control how identities are associated, merged, or separated based on business and governance requirements.
- Build and manage audience segments using all available RTCDP segmentation types including batch segmentation, streaming segmentation, and edge segmentation, selecting the right approach for each use case.
- Configure and manage Destinations across paid media networks, DSPs, social platforms, advertising clouds, and clean room environments, with a strong understanding of activation nuances for each destination type.
- Manage audience publishing workflows including payload structure, identity mapping at activation, segment membership exports, and profile attribute enrichment for downstream consumption.
- Understand and apply the nuances of activation including profile export frequency, incremental versus full audience exports, identity resolution at the edge, and destination specific identity requirements.
- Work with Data Architects and Data Engineers to ensure ingested data supports the identity and segmentation requirements of RTCDP use cases.
- Apply data governance controls including DULE labels and consent policies to ensure audiences are activated in a compliant manner.
- Troubleshoot profile fragmentation, segment qualification issues, identity graph anomalies, and activation failures across destinations.
- Document RTCDP use cases, segment definitions, merge policy configurations, and activation workflows for business and technical audiences.
- Hands on experience with Adobe Audience Manager, Oracle BlueKai, or a comparable DMP or CDP platform with strong understanding of audience lifecycle management.
- Deep working knowledge of RTCDP including Real Time Customer Profile, Identity Service, Merge Policies, and the Identity Graph.
- Practical experience configuring Identity Namespaces, defining Merge Rules, and applying Graph Unlink Rules to manage profile integrity.
- Strong understanding of all RTCDP segmentation types, batch, streaming, and edge, including qualification rules, lookback windows, and use case fit for each.
- Proven experience configuring and managing Destinations including paid social, programmatic, advertising networks, and CRM based destinations with awareness of identity mapping requirements at activation.
- Understanding of audience syndication and publishing mechanics including how segments are shared with networks, frequency of updates, and downstream identity matching.
- Familiarity with AEP data governance including DULE labels, consent frameworks, and marketing action restrictions applied to activation.
- Ability to read XDM schema structures and understand how profile attributes and experience event data feed into segment definitions and activation payloads.
- Experience troubleshooting identity graph issues, segment membership gaps, and destination activation failures.