About the role
Position SummeryThe Senior Sales Manager – APAC will own the complete sales strategy, execution and revenue performance across the APAC region for the Sarder portfolio, including AI CERTs, AI Labs, Adoptify AI, N+ and other current or future ventures.The role manages both Direct and Channel Sales execution and carries an annual revenue target of $3M. The leader will build a scalable, predictable sales engine: ensuring operational rigour, improving funnel conversion, maintaining CRM discipline and developing sales talent, while driving alignment across Sales, Marketing, RevOps, Product, Partner teams and executive leadership.This is a hands-on sales management role, accountable for delivering revenue outcomes and execution against agreed plans.KEY RESPONSIBILITIES01 Revenue Strategy & Target Achievement
- Execute the APAC sales strategy across Direct and Channel Sales for the full Sarder portfolio.
- Deliver the annual $3M revenue target, supported by clear monthly and quarterly operating plans.
- Build market, account, territory and segment strategies that consistently deliver against revenue commitments.
- Drive enterprise sales, strategic accounts, pipeline creation, deal progression and closure.
- Establish and maintain clear sales metrics, KPIs and KRIs across the sales organisation, and keep them on track.
- Create an operating cadence around pipeline, forecast, conversion, productivity, target achievement and key risk indicators.
- Ensure end-to-end CRM hygiene, accurate opportunity management, forecasting and sales process adherence.
- Identify process gaps and implement corrective actions to improve sales productivity and predictability.
- Lead, coach and develop sales representatives across brands and markets.
- Lead from the front, actively supporting teams on strategic deals, account planning, negotiations and execution.
- Build product, market and sales capability across the portfolio brands.
- Equip managers to manage performance, remove blockers and align people, process and revenue outcomes.
- Establish a culture of accountability, performance and continuous improvement.
- Manage enterprise and strategic direct sales opportunities across APAC.
- Build and maintain senior-level relationships with enterprise customers and decision-makers.
- Lead complex sales cycles, commercial negotiations, proposals and closures.
- Ensure disciplined movement from prospecting through qualification, opportunity management, closure and handover.
- Execute the APAC channel sales plan and drive partner revenue contribution.
- Develop, manage and scale distributors, resellers, strategic partners and other channel relationships.
- Set partner performance expectations, with clear pipeline visibility, enablement and revenue accountability.
- Balance direct and channel motions based on market opportunity and commercial outcomes.
- Partner closely with Marketing to optimise the full funnel, from top-of-funnel demand generation through qualified pipeline, meetings, opportunities and revenue.
- Translate sales feedback into actionable marketing priorities, campaigns and market programmes.
- Collaborate with RevOps, Product, Customer Success, Finance, HR and other functions to remove execution bottlenecks and improve revenue outcomes.
- Keep people, process and revenue priorities aligned across functions.
- Ensure the sales technology stack is fully utilised across teams and brands.
- Identify opportunities for workflow automation, process redesign and technology-led productivity improvement.
- Drive adoption of CRM, reporting, sales enablement and automation tools across the organisation.
- Maintain sales governance, execution quality, performance visibility and revenue outcomes.
- 8–12 years of overall sales experience, with international market experience and demonstrated APAC exposure.
- Proven enterprise sales leadership experience (mandatory), with a strong B2B background.
- Demonstrated experience delivering multi-million-dollar revenue targets.
- Experience managing monthly, quarterly and annual sales targets and operating cadences.
- Experience managing and coaching a B2B sales team; experience managing 5+ direct reports is preferred.
- Strong experience in sales strategy, pipeline management, forecasting, CRM discipline and sales operations.
- Excellent communication, presentation, negotiation and stakeholder-management skills.
- Demonstrated ability to lead teams hands-on, coach managers and drive accountability.
- Ability to work effectively across functions in a high-growth, high-accountability environment.
- Based in Bangalore and comfortable working from the office.
- Experience in technology, SaaS, AI, EdTech, certification, training or professional services.
- Channel, distributor or partner-sales experience.
- Experience managing multi-brand or multi-product sales portfolios.
- Experience scaling sales across multiple APAC markets.
- Familiarity with CRM, sales automation and revenue technology stacks such as HubSpot or Salesforce.
- MBA or equivalent advanced qualification (preferred, not mandatory).