About the role
Role OverviewOwn and execute end-to-end SEO strategy including technical SEO, on-page SEO, off-page SEO, content SEO, AI search optimization, reporting, and cross-functional collaboration.
Key Responsibilities
- Develop and execute SEO strategies and roadmaps.
- Perform keyword research and competitor analysis.
- Conduct technical SEO audits and resolve crawl, indexing, Core Web Vitals, schema, sitemap, robots.txt, redirects and canonical issues.
- Optimize titles, meta descriptions, URLs, internal linking, images and content.
- Create SEO briefs and guide content writers.
- Implement AI Search Optimization (AEO/GEO) for ChatGPT, Gemini, Claude and Perplexity.
- Build quality backlinks, digital PR and local citations.
- Optimize Google Business Profile and Local SEO.
- Track performance using Google Analytics 4, Google Search Console, Looker Studio, SEMrush and Ahrefs.
Required Skills
- Technical SEO
- On-page SEO
- Off-page SEO
- Programmatic SEO
- International SEO
- Local SEO
- Structured Data
- Core Web Vitals
- Keyword Research
- HTML/CSS Basics
- WordPress
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- SEMrush
- Ahrefs
- Screaming Frog
- Microsoft Clarity
- AI Search Optimization