About the role
Job Summary
We are looking for an experienced Adobe Campaign professional to develop, configure, and optimize cross-channel marketing campaigns. The ideal candidate should have hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard, audience segmentation, workflow automation, campaign personalization, and campaign performance reporting.
Key Responsibilities
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Develop, configure, and execute cross-channel marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard.
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Build customer segments using customer data and implement personalized and dynamic campaign content.
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Design and optimize automated workflows, triggered messages, customer journeys, and campaign lifecycles.
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Monitor campaign performance and generate actionable insights to improve engagement and ROI.
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Conduct testing and quality assurance for campaigns, templates, and workflows.
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Collaborate with creative, data, marketing, and technical teams to align campaign execution with business objectives.
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Ensure compliance with GDPR, CAN-SPAM, and applicable data privacy regulations.
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Manage client interactions and coordinate data requirements with internal teams.
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Prepare weekly, monthly, and quarterly reports, including campaign performance reports.
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Handle ad hoc client requirements, ensure timely and accurate delivery, and proactively address client feedback.
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Manage assigned tasks independently while maintaining quality and delivery timelines.
Mandatory Skills
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Minimum 2 years of hands-on experience with Adobe Campaign Classic or Adobe Campaign Standard.
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Strong knowledge of campaign setup, audience segmentation, workflow management, and campaign execution.
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Proficiency in HTML, CSS, JavaScript, and SQL.
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Experience with email marketing, personalization, and customer data management.
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Familiarity with Adobe Analytics, Google Analytics, or similar campaign analytics tools.
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Experience with CRM or marketing automation platforms.
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Strong analytical, troubleshooting, communication, and client-management skills.
Good-to-Have Skills
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Adobe Campaign certification.
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Knowledge of SMS and push notification campaigns.
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Understanding of GDPR, CAN-SPAM, and data privacy regulations.
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Exposure to other digital marketing, CRM, and marketing automation tools.
Five Primary Skills
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Adobe Campaign Classic / Adobe Campaign Standard
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Campaign Workflow Management and Automation
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Audience Segmentation and Personalization
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SQL and Customer Data Management
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HTML, CSS, and JavaScript