Senior Specialist - Field Marketing Operations

• Coordinate end-to-end logistics for regional field events, trade shows, industry conferences, executive roundtables and VIP client engagements.
• Manage event timelines, registrations, venue arrangements, vendor coordination, collateral, and on-ground execution.
• Support ABM initiatives through account and attendee targeting, event engagement tracking and post-event follow-ups. 
• Ensure accurate lead capture and timely transfer of event-generated leads to the Sales and SDR teams. 

• Track regional field marketing budgets, event expenses and campaign costs.
• Coordinate with vendors, agencies, venues and event partners to ensure timely delivery and cost efficiency.
• Manage purchase orders, invoices, expenses reconciliation and budget reporting. 
• Maintain event documentation, vendor records and operational checklists. 

• Track event registrations, attendance, target-account engagement, lead generation and follow-up completion.
• Monitor event-sourced pipeline, opportunity conversion, Cost per Lead and Campaign ROI.
• Prepare post-event reports highlighting performance, spend, lead quality, and opportunities for improvement.
• Identify process gaps and recommend improvements to increase operational efficiency and event effectiveness.

• 2-4 years of experience in field marketing operations, event marketing, B2B marketing operations or a related role.
• Experience coordinating B2B events, trade shows, executive engagements or regional marketing activations.
• Strong project management, vendor coordination, budgeting and execution skills.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo.
• Understanding of lead management, campaign attribution, lead routing and marketing-to-sales workflow.
• Experience tracking campaign performance and preparing reports using CRM data, spreadsheets or dashboards.
• Strong organisational skills, attention to detail and the ability to manage multiple initiatives simultaneously.
• Excellent communication and stakeholder management skills.

• Experience in B2B SaaS, CPaaS, CCaaS, UCaaS or enterprise technology.
• Exposure to Account-Based Marketing and Enterprise field marketing programs. 
• Experience collaborating with SDRs, Marketing Operations and RevOps teams. 
• Experience supporting regional or multi-city marketing programs in growing SaaS organisations. 

Success Metrics:

• Successful and timely execution of field events and regional activations.
• Event-generated leads and engagement from target accounts.
• Event sourced pipeline and opportunity conversion.
• Budget adherence and cost efficiency across field marketing initiatives.
• Accuracy of campaign data, attribution and post-event reporting.