About the role
ExperienceEmployment TypeWork ModelFunction
59 yearsFulltimeHybrid Remote OnsiteDigital Transformation MarTech
Role Overview
We are seeking an experienced Marketo MarTech Consultant to lead Adobe Marketo Engage and broader marketing technology initiatives across campaign automation customer journeys data platforms artificial intelligence CRM and connected enterprise systems The role will partner with marketing market regional and technology teams to translate business objectives into scalable Marketo solutions clear requirements integration designs and measurable outcomes
The successful candidate will bring strong handson expertise in Adobe Marketo Engage including campaign design lead lifecycle scoring segmentation personalization governance reporting ticket management stakeholder consultation and integrations Experience with Data Lake and Customer Data Platform concepts CRM and enterprise integrations AIenabled transformation Agile delivery Jira and Confluence is essential
Key Responsibilities
1 Marketo Consulting Requirements Management
Lead discovery workshops stakeholder interviews process walkthroughs and requirement clarification sessions
Gather analyze validate prioritize and document functional and nonfunctional requirements
Translate business needs into Epics Features User Stories Acceptance Criteria business rules and testable outcomes
Create Business Requirement Documents Functional Requirement Documents use cases process maps journey maps gap analyses and solution requirement specifications
Maintain endtoend traceability between business objectives requirements user stories test cases releases and expected benefits
Partner with Product Owners to refine and prioritize the backlog based on business value dependencies risk and delivery readiness
Define business KPIs success measures operational controls and reporting requirements
Plan and support User Acceptance Testing defect triage business validation and formal signoff
2 Digital Transformation Product Delivery
Drive digital transformation initiatives across Marketing Sales Customer Experience Data Analytics and enterprise platforms
Assess currentstate processes identify pain points and automation opportunities and define futurestate operating models
Develop transformation roadmaps implementation options phased delivery plans and business readiness activities
Act as the primary bridge among business stakeholders Product Owners solution architects developers data engineers quality teams vendors and operations
Support change impact assessment stakeholder communication user enablement training adoption and postlaunch stabilization
Facilitate governance forums decisionmaking sessions dependency reviews and leadership status updates
3 AI Generative AI Intelligent Automation
Lead consulting and requirements definition for AI Generative AI Agentic AI predictive analytics and intelligent automation initiatives
Identify assess and prioritize AI use cases based on business value feasibility data readiness risk and measurable outcomes
Define requirements for AIenabled lead enrichment audience intelligence predictive segmentation propensity models recommendation engines campaign optimization intelligent dashboards and nextbestaction use cases
Convert AI concepts into business cases process flows user stories acceptance criteria evaluation scenarios and adoption plans
Collaborate with AI architects data scientists engineers privacy teams security teams and business owners on solution definition and validation
Define humanintheloop controls exception handling transparency requirements monitoring needs and feedback mechanisms
Embed responsible AI privacy security data governance and compliance considerations into requirements and delivery governance
Support proofs of concept pilot evaluations model output validation rollout planning and valuerealization tracking
4 Adobe Marketo MarTech
Act as the functional consultant for Adobe Marketo Engage and broader marketing technology initiatives
Define requirements for Smart Campaigns Engagement Programs nurture streams lead lifecycle lead scoring segmentation personalization dynamic content forms landing pages preference centers and operational programs
Partner with Marketing Operations to design scalable campaign processes reusable templates governance standards quality controls and customer journey improvements
Gather requirements for Marketo data models custom objects workspaces partitions tokens snippets consent management and campaign reporting