SEO / AEO Executive

•Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages.

•Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization.

•Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness.

•Build and execute link-building/outreach strategies to earn quality backlinks.

•Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest).

•Optimize blog and landing page content in collaboration with the content team for target keywords.

•Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).

•Monitor how One touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps.

•Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content.

•0–1 years of experience in SEO/AEO — internship experience is fully acceptable for this role.

•Basic understanding of on-page, off-page, and technical SEO fundamentals.

•Familiarity with Google Search Console, Google Analytics (GA4), and at least one SEO tool (SEMrush,  Uber suggest, or similar).

•Basic understanding of schema markup/structured data (or willingness to learn quickly).

•Curiosity and awareness of how AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews) surface content — genuine interest in this emerging field.

•Good written communication skills for content optimization and reporting.

•Analytical mindset with attention to detail.