About the role
Responsibilities :-
● Conduct keyword research using dedicated software and tools, and coordinate with the content team to optimize content.
● Analyze websites for improvements, perform comprehensive SEO site audits, and execute changes for SEO optimization.
● Develop and implement link-building strategies.
● Work with the web development team to ensure SEO best practices are properly implemented on newly developed code.
● Conduct on-page and off-page optimization efforts.
● Evaluate and maintain tracking and reporting on key SEO metrics, and provide actionable insights.
● Stay up-to-date with the latest trends and changes in SEO and major search engine algorithms.
● Work on quality link-building strategies along with the recent updates based on the business requirements.
● Assist in developing and implementing our content strategy.
● Work collaboratively with other teams to align SEO strategies across various channels.
Requirements
●
Bachelor's degree in marketing, business, IT, or a related field.
● Proven
experience in a similar role.
●
Understanding of ranking factors and search engine algorithms.
●
Proficiency in web analytics software and keyword tools.
●
Experience with data-driven SEO analysis and optimization.
●
Proficient in Google Analytics, Google Search Console, and Bing Webmaster
Tools.
● Excellent
written and verbal communication skills.
● Strong
organizational, time management, and analytical skills.