About the role
About the Role
We are looking for a strategic SEO and Paid Search Manager to join our marketing team. This role owns organic growth across traditional and AI-driven search, and runs Google Ads campaigns that drive qualified traffic and conversions.
Responsibilities
Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.
Conduct backlink outreach campaigns and get high DA backlinks for
Monitor toxic backlinks and disavow them on a regular basis.
Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.
Optimize content, metadata, internal linking, and structured data () to improve rankings and user experience.
Lead technical SEO work: site audits, crawl and indexing optimization, Core Web Vitals, JavaScript SEO, XML sitemaps, and canonicalization.
Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.
Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
Collaborate with the Content team on EEAT-driven content that builds topical authority.
Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.
Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.
Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.
Qualifications
Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.
Requirements
Required Skills
Strong grounding in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Semantic SEO, and Entity SEO.
Hands-on experience with AEO, GEO, and AI search optimization, including Google AI Overviews, and voice search.
Working knowledge of Google Ads campaign types, audience targeting, bid strategies, and conversion tracking.
Proficiency with GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, Microsoft Clarity, Screaming Frog, and Looker Studio.
Working knowledge of HTML, CSS, JavaScript, page speed optimization, and Core Web Vitals.
Strong analytical skills, with the ability to turn SEO and paid data into growth strategies.
Google Ads, Google Analytics, Semrush, or Ahrefs certification preferred.