About the role
We’re looking for a data-driven SEO & ASO professional who can turn search visibility into traffic, app installs, engagement, and business growth.If you enjoy decoding Google algorithms, optimizing large websites, experimenting with app-store listings, and using data to drive growth — this role is for you!
What You'll Do
- Build & Own SEO/ASO Strategy: Develop and execute SEO and ASO roadmaps aligned with business and growth objectives.
- Drive Organic Growth: Lead keyword research, on-page optimization, technical SEO, link building, and content optimization.
- Manage Large-Scale SEO: Optimize and improve organic performance for a website with 10,000+ indexed pages.
- Own App Store Optimization: Optimize Google Play and App Store listings, including metadata, creatives, keywords, reviews, and A/B testing.
- Analyze App Performance: Track installs, retention, user behavior, and crashes using Firebase and AppsFlyer.
- Measure What Matters: Monitor rankings, organic traffic, conversions, installs, and ROI, and turn data into actionable insights.
- Lead & Mentor: Guide and mentor SEO specialists while driving a high-performance SEO/ASO culture.
- Collaborate for Growth: Work closely with PPC, Content, Social, Design, and Product teams to create integrated growth strategies.
- Experiment & Improve: Continuously test new SEO/ASO opportunities, identify growth gaps, and improve performance.
- 5-7 years of hands-on experience in SEO and ASO.
- Strong understanding of Google algorithms, technical SEO, keyword strategy, and app-store guidelines.
- Proven experience managing SEO for large websites / 10,000+ indexed pages.
- Strong analytical skills with experience using:
- Google Analytics (GA)
- Google Search Console
- Firebase
- AppsFlyer
- Google Play Console
- App Store Connect
- Familiarity with SEO & ASO tools such as Ahrefs, SEMrush, Screaming Frog, Sensor Tower, or Mobile Action.
- Basic knowledge of HTML/CSS.
- Experience in team management, mentoring, or leading SEO initiatives.
- Strong understanding of SEO/ASO KPIs, analytics, reporting, and ROI.
- Excellent communication, analytical, problem-solving, and stakeholder-management skills.
- Bachelor's degree in Marketing, Computer Science, or a related field.
Why Join Us?Be part of a growth-focused team where your work will directly influence organic visibility, app growth, user acquisition, and business performance.Ready to make search and app discovery a growth engine? We’d love to hear from you!