About the role
LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country.
Why work at LenDenClubLenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.
About Role-We are looking to hire an SEO/ASO/AEO Manager who has hands-on experience acrossall aspects of B2C search engine optimization. This position will work cross-functionally withPaid, Social, and Content teams.
Responsibilities:
- Analyze the current state of the website, and app and define the strategy to maximize organic useracquisition.
- Work closely with SEO/AEO/ASO agencies
- Execute SEO & ASO strategies in multiple languages
- Optimise keywords, ratings, screenshots, and reviews
- Develop your App Store Optimization expertise and keep your knowledge up to dateregarding new app stores (Apple App Store and Google Play Store) and mobile growthtrends
- Identify directories, forums, and websites for potential link-building and developstrategies around it
- Research and resolve HTML code and content, link architecture, and navigation issues
- Creating unique write-ups after research and re-phrasing
- Collaborating with other members to foster teamwork and drive innovation and change
- WordPress Compatible
- Make on-page and off-page changes
- Provide daily work reports
- Provide daily ranking updates
- Prepare weekly, monthly, quarterly, and yearly plans for organic conversions
- Keep looking for significant Google algorithmic changes.
- Administer search engine programs (XML sitemaps, webmaster tools, etc. )
Desired Skills and Experience:
- At least 7 years of professional experience in SEO, ASO, Digital Marketing, and Content.
- Basic understanding of web technologies such as HTML, JavaScript, and CSS as well asmajor CMS.
- Experience with SEO tools such as Screaming Frog, Google Analytics, SearchConsole, SEMRush, and Ahrefs would be desirable.
- Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications,Information Systems, or Statistics
- Extensive B2C SEO experience ( B2C SEO )
- ASO expertise
- Knowledge of Analytic software ( Data )
- Good understanding of development processes, HTML, and other standard code
- Solid understanding of keyword research
- Solid understanding of copywriting & web copywriting skills
- Ability to identify and resolve problems.
- Ability to organize, manage, and prioritize tasks.
- Must have an excellent command of spoken and written English.
- Agency background would be a plus point.