About the role
This role focuses on driving organic visibility and technical excellence for digital assets through advanced search engine optimization strategies. The position is critical for ensuring content aligns with modern AI-driven search behaviors while maintaining robust site performance. The incumbent will bridge the gap between technical health, strategic keyword planning, and cross-departmental collaboration to achieve overarching business goals.
Responsibilities
- Execute in-depth keyword analysis to pinpoint high-impact terms that enhance campaign targeting and content relevance.
- Lead comprehensive technical assessments of website architecture to detect vulnerabilities, diagnose issues, and implement corrective optimization measures.
- Refine on-page elements to maximize keyword alignment and ensure content is optimized for emerging AI-powered search result formats.
- Leverage analytics platforms like Google Analytics and Search Console to monitor performance indicators, track progress, and measure the ROI of SEO initiatives.
- Partner with marketing, content creation, and engineering teams to synchronize SEO tactics with the organization's wider strategic vision.
RequirementsRequirements:
- Proven proficiency in conducting keyword research and executing detailed SEO audits.
- Demonstrated understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to enhance discoverability within AI-centric search environments.
- Hands-on experience utilizing web analytics suites, including Google Analytics and Google Search Console.
- Exceptional interpersonal abilities with a strong track record of effective teamwork and cross-functional communication.