About the role
Why nowContent is one of the keyways MedhaviOne connects with employers, institutions, partners and learners.
- Search behaviour is changing, and content needs to work across search engines, AI platforms and real user journeys.
- Every piece of content should have a clear audience, purpose and search intent.
- Strong content should not only rank; it should answer questions, build trust and encourage the next action.
- We want content that is useful, original and aligned with the MedhaviOne brand.
What you will doYou will own content creation from keyword research and brief to publishing and optimization.
- Research topics, keywords, search intent and audience requirements before writing.
- Create SEO-friendly blogs, website pages, landing pages, articles, guides, FAQs and other digital content.
- Write clear, engaging and original content that matches the target audience and business objective.
- Follow SEO best practices for headings, keyword placement, internal linking, meta content and content structure.
- Work with the SEO team to convert keyword research and SEO briefs into high-quality content.
- Optimise existing content based on rankings, traffic, search intent and content performance.
- Create content that is structured for both traditional search and emerging AI/search experiences, including AEO, GEO and AI-driven discovery.
- Research industry trends, competitors and relevant topics to identify new content opportunities.
- Develop compelling headlines, introductions, CTAs and supporting copy that improve user engagement.
- Ensure content is factually accurate, well-researched and aligned with MedhaviOne's tone and messaging.
- Collaborate with SEO team members to support content-led landing pages, visuals, and other assets.
- Maintain content calendars and deliver content within agreed timelines.
- Review and update older content to improve relevance, accuracy, rankings and organic performance.
- Use AI tools where appropriate for research, ideation and content workflows while ensuring the final content is original, accurate and human-edited.
- Monitor content performance and contribute recommendations based on organic traffic, rankings, engagement and conversions.
What you will deliver
- SEO blogs and long-form articles
- Website and landing page content
- Content briefs and topic ideas
- SEO-friendly headlines, introductions and CTAs
- FAQs and informational content
- Content updates and optimisation recommendations
- Content calendar and publishing plans
- Competitor and topic research
- Performance-based content recommendations
Who we are looking forMust have
- 2–3 years of experience in SEO content writing, digital content writing or a similar role.
- Strong understanding of SEO content writing and search intent.
- Experience writing blogs, website pages, landing pages and other digital content.
- Excellent English writing, grammar and editing skills.
- Ability to research complex topics and simplify them for the target audience.
- Understanding of keyword research, content optimisation, internal linking and on-page SEO.
- Ability to write original, informative and engaging content without unnecessary keyword stuffing.
- Comfortable working with SEO briefs, content calendars and deadlines.
- Strong attention to detail and ability to fact-check content before publishing.
- Experience in B2B, education, skills, employment, HR, technology or related sectors.
- Understanding of AEO, GEO, AI search and LLM visibility.
- Experience working with WordPress or other CMS platforms.
- Experience creating content for Social and other professional platforms.
- Portfolio of published SEO content that demonstrates strong research and writing ability.
How you work
- Curious. You research before you write and continuously look for better topics and angles.
- Audience-first. You write for people first, while making the content easy for search engines to understand.
- SEO-minded. You understand that good content needs the right intent, structure and optimisation.
- Detail-driven. You check facts, grammar, links, headings and content requirements before delivery.
- Original. You bring your own thinking and perspective instead of rewriting what already exists.
- Owner. You take responsibility for your content from brief to final delivery.
- Growth-focused. You look at performance and use data to improve what you create.
What you get
- A growing content programme to shape, not just a list of blogs to complete.
- The opportunity to work across SEO, content, marketing and business teams.
- Exposure to B2B, education, skills, employment and industry-focused audiences.
- The opportunity to work on content designed for traditional search as well as emerging AI search experiences.
- Direct exposure to SEO strategy, content performance and organic growth.
- A team around you across SEO, growth, marketing, CRM and business development.
- Visible work that reaches employers, institutions, partners and learners.
How to apply
About MedhaviOneMedhaviOne is building India's education-to-employment infrastructure: shared standards for skills and credentials that connect institutions, employers and learners.We are not an early-stage startup. The Medhavi Group already has:
- 600+ enterprise partners across 30+ sectors, including Hyundai, Mahindra, MRF, Daikin, IHG Hotels and the Indian Navy; 650,000+ learners reached across India
- Its own skills university, Medhavi Skills University, with close to 2,000 students on campus
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About Medhavi GroupEstablished in 2013, Medhavi Group is a unified ecosystem comprising MSU and various skill-promoting organisations, dedicated to advancing skill development, vocational training, and industry-integrated higher education. It has trained 6+ lakh learners with 70%+ employability outcomes and supports 20,000+ active students.
- WISE (Work Integrated Skill-based Higher Education) is Medhavi’s flagship initiative, built on the principle of “Industry on Campus”, combining academic learning with structured on-the-job training.
- Through partnerships with 300+ leading organisations across 26+ sectors, including Hyundai, Mahindra, IHG Group, Marriott, ITC and Tata Electronics, WISE builds industry-aligned talent pipelines.
- WISE enables students to graduate with real work experience and industry-ready skills, enhancing employability, workforce productivity, and bridging the industry skill gap.