About the role
Responsibilities:
- Perform keyword research to identify growth opportunities.
- Optimise website content, landing pages, and blogs for SEO.
- Conduct on-page and off-page SEO activities.
- Manage backlink strategies and link-building campaigns.
- Monitor website performance using tools like Google Analytics and Search Console.
- Perform technical SEO audits and fix issues.
- Track rankings, traffic, and conversions.
- Stay updated with the latest SEO trends and algorithm changes.
Requirements:
- Knowledge of on-page, off-page, and technical SEO.
- Familiarity with SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console).
- Understanding of keyword research and competitor analysis.
- Basic knowledge of HTML and CSS (preferred).
- Strong analytical and problem-solving skills.