About the role
You will own SEO strategy and execution across content, technical SEO, authority building, AI search visibility, and conversion-focused organic growth. This is not a maintenance role. We need someone who can build a category leader in search. You'll work directly with growth, content, product marketing, and leadership teams.
The candidate will have responsibilities across the following functions:
Organic Growth Strategy:
- Increase qualified organic traffic, demo requests, and pipeline.
- Prioritise high-intent commercial keywords.
Content SEO Engine:
- Build and scale content clusters.
- Create comparison pages, solution pages, and BOFU landing pages.
- Refresh old content for rankings + conversions.
- Optimise existing blogs.
Technical SEO:
- Crawl/indexation audits.
- Site architecture.
- Core Web Vitals.
- Internal linking systems.
- Schema markup.
- CMS optimisation.
AI Search / LLM Visibility:
- Optimise SPRY for ChatGPT / Perplexity / Gemini-style discovery.
- Structured content strategy.
- Entity authority building.
- Citation footprint expansion.
Authority and Link Building:
- Digital PR.
- Industry backlinks.
- SaaS review platforms.
- Healthcare association mentions.
- Guest posting.
Revenue SEO:
- Not vanity traffic.
- Own metrics like demo requests from organisations, trial / booked demos, assisted pipeline, and keyword share vs competitors.
Requirements:
- 4+ years of SEO experience.
- Proven rankings in competitive SaaS / B2B / healthcare niches.
- Strong on-page + technical SEO.
- Content strategy ownership experience.
- Comfortable with GA4 / GSC / Ahrefs / SEMrush, etc.
Strong Plus:
- SaaS experience.
- Experience competing against larger incumbents.
- AI SEO / GEO / Answer engine optimisation experience.
What Great Looks Like (First 6 Months):
- Doubled qualified organic traffic.
- Rank top 3 for multiple commercial-intent keywords.
- Build a scalable content moat.
- Increase organic demo pipeline materially.
- Clear SEO dashboard tied to revenue.