About the role
Roles & Responsibilities
- Develop and execute On-Page, Off-Page, and Technical SEO strategies to improve organic visibility and traffic.
- Conduct keyword research, SERP analysis, competitor analysis, content gap analysis, and search-intent research.
- Perform regular SEO audits and identify issues related to crawlability, indexing, redirects, canonical tags, robots.txt, XML sitemaps, and site architecture.
- Optimize website structure, internal linking, page speed, Core Web Vitals, and overall technical performance.
- Develop backlink and link-building strategies to improve domain authority and rankings.
- Implement and optimize Schema Markup, Structured Data, and JSON-LD.
- Develop content strategies around topical authority, content clusters, and programmatic SEO.
- Monitor keyword rankings, organic traffic, indexing, and performance and provide actionable insights.
- Work closely with content, development, and marketing teams to implement SEO recommendations.
- Identify opportunities for EdTech, Education, Course, and Student Lead Generation SEO.
- Stay updated with Google algorithm updates, AI Search, and emerging SEO trends.
- Tools - Google Search Console | GA4 | Google Analytics | Ahrefs | SEMrush | Screaming Frog | Looker Studio | Google Keyword Planner | PageSpeed Insights | Lighthouse | GTmetrix | Moz | Surfer SEO | Sitebulb