About the role
We're looking for a Short-Form Content Lead who understands short-form content inside and out, from the first frame to the last second. You should have a strong eye for detail, understand what makes content engaging, and be able to lead a team to consistently produce high-quality short-form videos.
Responsibilities:
- Lead and manage a team of content team.
- Oversee the end-to-end short-form content process, from ideation and scripting to editing and final delivery.
- Review content with a second-by-second eye for detail, including pacing, hooks, cuts, transitions, captions, visuals, audio, and overall retention.
- Set and maintain quality standards for short-form content across the team.
- Identify what works and what doesn't across different short-form formats and platforms.
- Work closely with content, creative, and production teams to turn ideas into high-performing short-form videos.
- Give clear, actionable feedback and mentor team members to improve their work.
- Stay updated with evolving short-form trends, formats, editing styles, and audience behaviour.
- Ensure content is delivered on time without compromising on quality.
Requirements:
- 3+ years of hands-on experience in short-form content.
- Strong understanding of platforms such as YouTube Shorts, Instagram Reels, and similar short-form formats.
- You consider yourself a short-form specialist, not someone who occasionally works on short-form content.
- Exceptional attention to detail; you notice what happens in every second and every frame of a video.
- Strong understanding of hooks, pacing, storytelling, retention, visual language, and editing.
- Previous experience leading or managing a creative/content team.
- Ability to give constructive feedback and raise the quality bar across the team.
- Strong sense of ownership, execution, and attention to deadlines.
- Ability to balance creative quality with speed and volume.
- Bonus if you have Experience working with high-volume short-form content.
- Experience building or managing short-form content strategies.
- Experience analysing content performance and using insights to improve future content.