About the role
We are seeking a motivated and detail-oriented Social Media Optimization (SMO) Specialist to join our dynamic IT Services team at Shrini Biz Solutions. As a Fresher, you will play a pivotal role in enhancing our digital presence by optimizing social media strategies to drive engagement, increase brand visibility, and support lead generation. This role is ideal for a recent graduate or early-career professional passionate about digital marketing, content creation, and data-driven performance analysis. Your work will directly impact our client acquisition efforts and online reputation, making this a high-impact entry-level position in a fast-paced, innovation-driven environment.
Responsibilities:
- Develop and implement comprehensive social media optimization strategies to improve reach, engagement, and conversion rates.
- Create, curate, and schedule high-quality, platform-specific content (text, images, videos, infographics) aligned with brand guidelines.
- Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, Hootsuite, or Sprout Social.
- Conduct regular competitor and market trend analysis to identify opportunities for content differentiation and growth.
- Engage with audiences by responding to comments, messages, and mentions in a timely and professional manner.
- Optimize social media profiles, hashtags, keywords, and metadata for improved discoverability and SEO.
- Collaborate with the marketing and IT teams to align SMO efforts with broader digital marketing and client acquisition goals.
- Prepare monthly performance reports highlighting KPIs such as engagement rate, follower growth, click-through rates, and ROI.
- Stay updated on algorithm changes, platform updates, and emerging SMO best practices.
RequirementsRequirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, IT, or a related field (or equivalent certification).
- Strong understanding of social media platforms and their unique audience behaviors and content formats.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) and SMO analytics platforms.
- Basic knowledge of SEO principles and how they intersect with social media visibility.
- Excellent written and verbal communication skills with a keen eye for detail and brand consistency.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Familiarity with digital marketing concepts, including audience targeting, conversion funnels, and campaign tracking.
- Willingness to learn, adapt quickly, and embrace feedback as part of professional growth.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Later) is a plus.