About the role
About the Opportunity
A fast-scaling D2C beauty and personal care brand in India, we’re building a category-defining skincare experience through emotionally resonant, science-backed storytelling. We blend clinical efficacy with consumer-first copy that converts—turning complex ingredient science into compelling, scroll-stopping narratives for digital-first audiences.
Role & Responsibilities
- Write high-converting product copy, landing pages, and email campaigns that speak to skincare-conscious consumers across India.
- Translate clinical ingredient benefits into clear, relatable, and emotionally engaging messaging for D2C audiences.
- Collaborate with product, marketing, and design teams to align copy with brand voice, campaign goals, and conversion KPIs.
- Optimize existing content based on A/B tests, analytics, and customer feedback to improve engagement and sales.
- Develop SEO-friendly blog content and social media hooks that position the brand as a skincare authority.
- Maintain a consistent brand tone—warm, trustworthy, and scientifically grounded—across all digital touchpoints.
Skills & Qualifications
- Must-Have: D2C copywriting experience
- Must-Have: Skincare or beauty category expertise
- Must-Have: SEO content writing
- Must-Have: Product description writing
- Must-Have: Email marketing copy
- Must-Have: Conversion-focused storytelling
- Preferred: Experience with Shopify or similar e-commerce platforms
- Preferred: Knowledge of Indian skincare consumer behavior
Benefits & Culture Highlights
- Work on a fast-growing, category-disrupting D2C skincare brand.
- Collaborative, no-hierarchy culture with direct impact on product and messaging.
- On-site role in a vibrant, creative workspace in India.