About the role
The Direct Marketing Manager will lead the development and implementation of direct marketing strategies to enhance customer engagement and drive revenue. This role requires a blend of creativity and analytical skills to create impactful marketing campaigns and measure their effectiveness. Responsibilities Develop and execute direct marketing campaigns across various channels. Manage and optimize customer communication strategies. Analyze campaign performance and derive actionable insights. Coordinate with cross-functional teams to ensure alignment of marketing initiatives. Oversee the budget and ensure cost-effective allocation of resources. Create and maintain customer segments for targeted marketing efforts. Ensure compliance with relevant marketing regulations and guidelines.