About the role
Role: Social Marketing Insights & Strategy Manager
Location: Gurugram, India
About the role:
As a Social Marketing Insights Manager, you will bridge the gap between product strategy and cultural resonance. You will be a part of the analytics, measurement and insights teams for Google India’s social channels, ensuring our brands (like Search, Pixel, and Gemini) connect authentically with audiences. You are a subject matter expert in social platforms and AI-powered analytics, responsible for turning complex data into actionable stories that shape product positioning, creative content, and business growth.
What you will be doing:
- Strategy & Insights: Lead the measurement framework for all Google product areas. Translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative, and Legal).
- Adept at and comfortable with building AI-first workflows to harness the power of the internet
- AI-Powered Listening: Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes, and emerging cultural trends.
- Strategic Consulting: Act as an internal consultant for Product Marketing Managers (PMMs), framing business questions into investigative social studies and brand audits.
- Creative Collaboration: Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google’s organic and paid social approach.
- Agency & Playbook Management: Lead social agency relationships and vendors. Develop a "Lighthouse" playbook for measurement and insights to be used across regional teams.
- Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making.
- Create advanced search queries for social listening to uncover conversation drivers and audience habits.
- Identify emerging formats and audience preferences to reach broader demographics.
- Monitor and optimize the effectiveness of both organic and paid social initiatives.
- Work on detailed reports for campaigns, all content working closely with agency
What you need to be great in this role:
- Comfort building AI-first workflows in the measurements and insights space
- Analytical Mastery: Strong ability to interpret digital media data, attribute results, and visualize insights in a way that informs business strategy.
- Technical Toolset: Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights, and Google Ads).
- Marketing Fluency: Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimization and influencer strategy.
- Communication: Excellent ability to articulate "the why" behind the data to both technical and non-technical teams.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 18720
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