About the role
·TCS invites Technology professionals for a Walk-in Interview Drive
Delhi - Lucerna location.
Join the Walk-in Drive on 25th July
and pave your path to value with TCS AI. Cloud Team
Registration time: 9:30 A.M. to 12:30 PM
Mode of interview - Face to face / In-person Interview
Experience – 4 to 12 Years
Location : Delhi - Lucerna
JOB DESCRIPTION:
4-12 years of App Media Marketing
experience in brand or agency’s digital marketing team
·Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava.
·Strong understanding of mobile attribution methodologies and conversion tracking.
·Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT).
·Hands-on expertise in managing high-value campaigns across Google & Apple advertising platforms
·Excellent MS Office skills to create reports, dashboard & PPTs
·Understanding App Store Optimization (ASO) best practices.
·Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO).
·Knowledge of Google Play Store Listing Experiments and conversion optimization.
·Strong
hold on Marketing fundamentals to help client drive maximum out of their
digital Ad spends