About the role
- Develop fresh, engaging, relatable, and shareable content ideas across Instagram, YouTube Shorts, X, Facebook, and emerging digital platforms.
- Create Reels, short-form videos, carousels, static posts, stories, captions, and compelling calls to action.
- Manage day-to-day content publishing, content calendars, and campaign timelines across digital handles.
- Ensure consistent content quality, tone, brand identity, and alignment with communication objectives.
- Identify viral trends, popular audio, formats, and cultural moments to adapt into original, platform-native content.
- Shoot and edit short-form videos using CapCut, Adobe Premiere Pro, or equivalent tools.
- Translate strategic briefs into clear, creative execution plans in coordination with internal strategy and design teams.
- Handle multiple fast-paced content assignments simultaneously.
- Track content metrics, including views, watch time, reach, shares, saves, and comments, to analyse performance trends.
- Use performance insights to refine content strategies and improve engagement.
- Strong creative thinking, storytelling, and content-writing skills.
- 1–4 years of experience managing social media handles or creating digital content campaigns.
- Hands-on experience with short-form video shooting and editing tools such as CapCut, Adobe Premiere Pro, or equivalent software.
- Strong command of written English; working fluency in Hindi or Hinglish is an advantage.
- In-depth understanding of social media algorithms, internet culture, trendjacking, and audience behaviour.