About the role

The Social Media Content Creator will be responsible for being the on-camera face of Gurully's brand across social media, producing engaging short-form and long-form video content that educates, entertains, and grows our audience. This full-time, on-site role is based in Ahmedabad and involves the full content lifecycle: ideating content concepts aligned with current trends, scripting and presenting videos on camera, and performing light video editing (cuts, captions, overlays, music, basic transitions) to deliver polished, platform-ready content. The role includes managing day-to-day operations of Gurully's social media accounts across platforms such as Instagram, YouTube, Facebook, and others—scheduling and publishing posts, writing captions, responding to comments and messages, and nurturing community engagement. The Social Media Content Creator will maintain a consistent content calendar, track performance metrics (views, reach, engagement, follower growth), and use those insights to refine future content. The person in this role will collaborate closely with the marketing and product teams to ensure content reflects brand voice and supports broader campaign goals, while staying current with evolving social media trends, formats, and platform features to keep Gurully's presence fresh and competitive.Qualifications

Comfortable and confident being on camera, with strong presentation skills and a natural, engaging on-screen presence.
Hands-on experience creating short-form video content (Reels, Shorts, TikTok-style videos) and an understanding of what performs well on each platform.
Practical video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar (cuts, captions/subtitles, overlays, music, basic transitions).
Experience managing social media accounts, including scheduling, publishing, caption writing, and community engagement across platforms like Instagram, YouTube, and Facebook.
Solid understanding of social media trends, content formats, and platform-specific best practices.
Ability to interpret social media analytics (reach, engagement, follower growth, retention) and apply insights to improve content performance.
Strong scripting and storytelling ability to translate ideas into clear, engaging video content.
Good spoken and written English communication skills; comfort presenting in English (and/or relevant regional languages) is a plus.
Creative mindset, self-motivation, and the ability to manage multiple content pieces and deadlines independently.
Bachelor's degree in Marketing, Communications, Media, Mass Communication, or a related field, or equivalent practical experience.
Prior experience as a content creator, social media executive, or video presenter, preferably within ed-tech or a fast-paced digital environment, is an advantage.

Social Media Content Creator (On-Camera)

About the role

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